Driven by a passion for championing young, contemporary artists and brands, Domenica Marland is now expanding into the world of homeware. Here she talks to Rosalind Sack about discovering new talent, supporting independent brands and making art collecting a more accessible space
Since launching her eponymous brand in 2018 dedicated to dealing in affordable, decorative artworks, Domenica Marland is expanding into the world of interiors. And we couldn’t be more excited.
Underpinned by her impressive dedication to supporting independent brands and emerging artists, Domenica’s ever-evolving collection of distinctive, colourful pieces is a joy to behold.
And her newly-launched small batches of homemade pieces from brands including Alice Palmer, Bias Editions and Edit58 look certain to make Domenica Marland the place to find special decorative pieces to be cherished for years to come.
She tells us more…
When did you first develop an interest in and passion for art?
It was all down to my incredible teachers at school. On a whim I chose to study History of Art at A Level and from the first lesson I was completely captivated. I then went on to study it at University and then for my Masters. I was drawn to the stories and history that art can tell.
What inspired you to launch your own business?
When talking to friends who were sourcing artwork for their homes, I realised that there wasn’t a special place to find affordable and unique works of art. I wanted to create a space that had a well curated and personal feel to encourage people to buy art, no matter their budget.
Why have you chosen to expand into homeware alongside art?
I have always felt art is easier to access when it’s placed alongside interior accessories and furniture, allowing one to imagine where it can be hung. At our previous pop-ups I curated welcoming spaces that showcased both art and homeware and was often asked if the homeware was available to buy through me. Therefore it felt like a very natural extension to move into the realm of homeware. Supporting small, young businesses is a huge passion of mine, particularly after seeing so many brands suffering at the mercy of Brexit and the cost of living crisis.
How do you spot an emerging talent and is there something in particular that you look for when choosing which artists and brands to work with?
I am attracted to colour and a sense of playfulness, and I have always chosen pieces that I would like in my own home; works that speak to me, rather than those that are on trend or sellable. I am so lucky that I get to look at so many wonderful works by incredible young and talented artists on a daily basis.
Why do you feel it’s important to develop a personal relationship to art collecting?
Art brings our homes to life and, without it, I often find spaces lack character. Artworks tell exciting and thought-provoking stories, and handmade and special pieces act as portholes into different worlds.
Making art collecting accessible is part of your ethos – how is this achievable?
I have always believed that purchasing art can be done on any budget. An old print can be elevated with a bold and bright frame, a limited edition print can often have the same touch of colour as a more expensive painting; there are so many loop holes in collecting art in an affordable way. My aim is always to create a space that feels accessible and welcoming; a departure from the often intimidating white-walled art galleries.
What would we find in your own personal art collection and which are your most treasured pieces?
I am always adding pieces to my own collection. More recently I have been purchasing works by female artists, either in the contemporary or modern era. I am interested in under-looked female artists and love nothing more than searching for their work in auction houses. I am always looking out for shows by some of my favourite galleries. My friend and gallerist Lyndsey Ingram recently introduced me to the artist Georgie Hopton, whose work I completely fell in love with.
The Domenica Marland Homeware pop-up shop will be open from 23rd May – 3rd June 2023 from 10-6pm at 235 Kings Road, SW3 5EL. Domenica Marland Homeware will be available online from 25th May at www.domenicamarland.com
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